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Virtual Marketing

Structure Type: Study unit
Code: TLS1106
Type: Compulsory
Curriculum: LT 2015
Level: Bachelor of Business Administration
Year of Study: 2 (2016-2017)
Credits: 3 cr
Responsible Teacher: Salonen, Klaus
Language of Instruction: Finnish

Courses During the Academic Year 2016-2017

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
1T-LT-2M2016-09-01 – 2016-12-31Klaus SalonenFinnish2016-08-22 – 2016-09-19

Learning Outcomes

The objective of the course is to introduce the students to the digital marketing environment and its unique features compared with traditional marketing. A special emphasis is put on the understanding of the importance and use of the website, email and Content Marketing, the Social Media, and obtaining insights into the latest marketing techniques and use of analytics.

Student's Workload

Total work load: 81h. Scheduled studies: 39h. Individual studies: 42h.

Prerequisites / Recommended Optional Courses

No prerequisites

Contents

Theoretical demands and practical use of the website by building and using a site and a blog, collecting leads and utilizing e-marketing and automation, doing content marketing & social media, and introducing Google Analytics.

Recommended or Required Reading and Other Learning Resources/Tools

Material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assignments.

Assessment Criteria

Assignments:
5: utilise and apply essential theories, concepts and methods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations

Assessment Methods

Assignments and projects 100%. Numerical evaluation (0-5).


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