Consumer and Buying Behaviour
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1101 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | LT 2015 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2016-2017) |
| Credits: | 3 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2016-2017
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 14 | T-LT-2M | 2017-01-09 – 2017-04-29 | Peter Smeds, Timo Malin, Thomas Sabel | Finnish | 2016-12-12 – 2017-01-16 |
Still need to take the course? See the courses during the academic year 2018-2019.
Learning Outcomes
The student is able to analyze consumers´ buying behaviour for understanding the markets. The student can use his knowledge in order to develop marketing activities and to use them in practice.
Student's Workload
scheduled studies 40 h
autonomous studies 40 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
basics in marketing
Contents
Consumer behaviour,
Factors that affect the buying process and the parts in the process
Consumer behaviour in future
Regional Impact
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
- Matin, Khan 2006. Consumer Behavior and Advertising Management. New Age International. Only Part I.
- materials provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures, discussions, projectwork and the exam 40 h
- independent work 15h, visits 5 h
preparation for exam 20 h
Assessment Criteria
Test:
5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Evaluation (0-5). Projectwork 50%, Activity 20%, Exam 30%.