|Structure Type:||Study unit|
|Type:||Optional obligatory / Professional Studies|
|Level:||Bachelor of Engineering|
|Year of Study:||3 (2020-2021)|
|Responsible Teacher:||Agbejule, Adebayo|
|Language of Instruction:||English|
Courses During the Academic Year 2020-2021
|3001||ET2018-3, ET2018-3A, ET2018-3B, KT2017-4C, KT2018-3, KT2018-3B, KT2018V-3, KT2018V-3B, YT2017-4, YT2017-4A||2020-08-01 – 2020-12-31||Emmanuel Ndzibah||English||2020-08-17 – 2020-09-11|
Still need to take the course? See the courses during the academic year 2021-2022.
The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.
70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of project management in energy business
Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.
Recommended or Required Reading and Other Learning Resources/Tools
Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, team works and project work.
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
Lectures, case assignments, laboratory exercises and examinations.