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International Marketing

Structure Type: Study unit
Code: TLYS1101
Type: Compulsory / Professional Studies
Curriculum: IPM 2016
Level: Master of Engineering
Year of Study: 1 (2016-2017)
Credits: 5 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: English

Learning Outcomes

Course at Seinäjoki AMK (specialisation studies).

Student understands international marketing as a holistic process influenced by environmental factors both in domestic country and target market country. Students are able to analyze these factors and utilize this information in adaptation of its’ international marketing strategies and marketing-mix in a given situation. Student is able to recognize and solve challenges faced in international marketing process from planning to management.

Student's Workload

Total work load: 135 h
- scheduled studies: 24 h
- individual studies: 111 h
The assessment of student’s own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

No prerequisites.


- cultural environment of international business

Recommended or Required Reading and Other Learning Resources/Tools

To be announced.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.

Assessment Criteria

To be announced.

Assessment Methods

The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.