Digitalisation and Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | HY00BQ12 |
| Curriculum: | IDKJ 2025T |
| Level: | Master of Business Administration |
| Year of Study: | 1 (2025-2026) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Taking the course in advance? See the courses during the academic year 2024-2025.
Learning Outcomes
The student is able to apply the components of marketing planning and strategic actions as part of a successful marketing plan (marketing competence). The student can assess their own strengths and areas for development (learning skills) and is able to interact online effectively. The student possesses proficiency in written Finnish and can express themselves clearly and professionally. The student can produce high-quality written reports (Finnish language skills).
Student's Workload
The total workload of the course is 75 hours, which includes online sessions held remotely, independent and group work, as well as self-assessment and feedback.
Prerequisites / Recommended Optional Courses
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Contents
The student plans and implements marketing activities by applying digital marketing communication methods. The course is divided into modules. Upon completing the course, the student will be able to ideate and produce new approaches to assigned tasks (innovation skills) and operate effectively and constructively within the marketing process. The student is able to give and receive feedback (work entity skills) and understands the significance of artificial intelligence in marketing (AI skills).
Recommended or Required Reading and Other Learning Resources/Tools
- Komulainen, M. (2023). Menesty Digimarkkinoilla. Kauppakamari. ekirja.
- Other material produced by the teacher in Moodle
Mode of Delivery / Planned Learning Activities and Teaching Methods
Teaching is conducted both online and through independent assignments. The remote contact teaching sessions will include methods such as dialogue, group work, brainstorming, and various digital teaching techniques.
Assessment Criteria
Scale 0-5.
Assessment Methods
Project assingment.