VAMK

Change language: Suomi

Front Page > Current Education > Digitalisation Development and Management (IDKJ) > 2025T > Digitalisation and Marketing (HY00BQ12)

Digitalisation and Marketing

Structure Type: Study unit
Code: HY00BQ12
Curriculum: IDKJ 2025T
Level: Master of Business Administration
Credits: 5 cr
Responsible Teacher: Skjäl, Heidi
Language of Instruction: Finnish

Learning Outcomes

The student is able to apply the components of marketing planning and strategic actions as part of a successful marketing plan (marketing competence). The student can assess their own strengths and areas for development (learning skills) and is able to interact online effectively. The student possesses proficiency in written Finnish and can express themselves clearly and professionally. The student can produce high-quality written reports (Finnish language skills).

Student's Workload

The total workload of the course is 75 hours, which includes online sessions held remotely, independent and group work, as well as self-assessment and feedback.

Prerequisites / Recommended Optional Courses

-

Contents

The student plans and implements marketing activities by applying digital marketing communication methods. The course is divided into modules. Upon completing the course, the student will be able to ideate and produce new approaches to assigned tasks (innovation skills) and operate effectively and constructively within the marketing process. The student is able to give and receive feedback (work entity skills) and understands the significance of artificial intelligence in marketing (AI skills).

Recommended or Required Reading and Other Learning Resources/Tools

- Komulainen, M. (2023). Menesty Digimarkkinoilla. Kauppakamari. ekirja.
- Other material produced by the teacher in Moodle

Mode of Delivery / Planned Learning Activities and Teaching Methods

Teaching is conducted both online and through independent assignments. The remote contact teaching sessions will include methods such as dialogue, group work, brainstorming, and various digital teaching techniques.

Assessment Criteria

Scale 0-5.

Assessment Methods

Project assingment.


Back