Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TI00BR48 |
| Curriculum: | IB 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2025-2026) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | English |
Learning Outcomes
The learning objective of the course aims at introducing the marketing mix through practical examples. The student will be able to analyze the market environment, understand the basics of consumer behavior, and the creation of customer value. The student will understand customer segmentation and be familliar with its importance in creating customer value.
Student's Workload
1 ECTS = 27h of work, making a total of 135h
Prerequisites / Recommended Optional Courses
None
Contents
Upon completing the course, the student will be able to create a market environment report and define competitive strategies for their chosen business idea. The student will be capable of brainstorming and developing new innovations within a team and working efficiently and constructively in a group. They will understand the importance of commitment and collaboration in teamwork.
The student will also master interpersonal skills in a professional setting, including active listening, discussion skills, and presentation abilities. Additionally, they will be able to give and receive feedback effectively.
Regional Impact
The local business environment will be considered.
Internationality
International aspects of marketing will be considered. The students are of different nationalities.
Recommended or Required Reading and Other Learning Resources/Tools
Course material and litterature will be provided/recommended by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, self-studies, reports and presentations.
Assessment Criteria
Grading scale 0-5.
Assessment Methods
Teacher’s-, peer- and self assessment.