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Marketing

Structure Type: Study module
Code: TIA0500
Type: Compulsory
Curriculum: IB 2019
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Niittykoski, Jukka
Language of Instruction: English

Learning Outcomes

The student understands the role and meaning of marketing within the business environment .

The student masters the basic skills related to marketing, customer relationship marketing, business-to-business marketing and digital marketing.

The students can apply their marketing knowledge in practical cases.

Courses:
Introduction to Marketing (3cr)
Customer relationship marketing (3cr)
Business-to-Business Marketing (4cr)
Digital marketing (3 cr)


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