International Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TIS1900 |
| Type: | Compulsory |
| Curriculum: | IB 2017 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Lautamäki, Satu |
| Language of Instruction: | English |
Learning Outcomes
The student understands how to use information for marketing decisions especially in international settings.
The student masters elements of marketing in a international context.
The student can collect, analyze and interpret relevant information from the international markets.
Courses:
International Market Research (5cr)
Cross Cultural Management (5cr)
International Marketing Management (5cr)