Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TIA0500 |
| Type: | Compulsory |
| Curriculum: | IB 2017 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Lautamäki, Satu |
| Language of Instruction: | English |
Learning Outcomes
The student understands the role and meaning of marketing within the business environment .
The student masters the basic skills related to marketing, customer relationship marketing, business-to-business marketing and digital marketing.
The students can apply their marketing knowledge in practical cases.
Courses:
Introduction to Marketing (3cr)
Customer relationship marketing (3cr)
Business-to-Business Marketing (4cr)
Digital marketing (3 cr)