Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | TIA0206 |
| Type: | Compulsory |
| Curriculum: | IB 2015 |
| Level: | Bachelor of Business Administration |
| Credits: | 4 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Courses
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | T-IB-1-1 | 2016-01-04 – 2016-05-27 | Heidi Hellström | English | 2015-12-07 – 2016-01-10 |
| 2 | T-IB-1-2 | 2016-01-04 – 2016-05-27 | Heidi Hellström | English | 2015-12-07 – 2016-01-10 |
| 3 | T-IB-1-1 | 2017-01-09 – 2017-05-24 | Heidi Hellström, Marianne Waltermann, Peter Smeds, Rosmeriany Nahan-Suomela, Satu Lautamäki, Thomas Sabel | English | 2016-12-12 – 2017-01-16 |
| 4 | T-IB-1-2 | 2017-01-09 – 2017-05-24 | Heidi Hellström, Marianne Waltermann, Peter Smeds, Rosmeriany Nahan-Suomela, Satu Lautamäki | English | 2016-12-12 – 2017-01-16 |
Learning Outcomes
The student understands basic concepts of marketing communication mix integrated with social media aspect as well as importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice. The student understands the basics of marketing communication laws.
Student's Workload
Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Marketing mix elements
Contents
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing. Basics of marketing communication legislative topics.
Recommended or Required Reading and Other Learning Resources/Tools
-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, pair and individual assignments, team work
Assessment Criteria
5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and has the ability to show deep understanding of information search as well as evaluate reliability of resources. Student can implement legislative subjects in to marketing communication.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile with legislative issues. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix and the marketing communication law.
Assessment Methods
Numerical (0-5). Exam, project work and other assignments