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Marketing

Structure Type: Study module
Code: TIA0200
Type: Compulsory / Basic Studies
Curriculum: IB 2015
Level: Bachelor of Business Administration
Credits: 12 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: English

Learning Outcomes

The student understands the role and meaning of the marketing mix elements.

The student masters the basic skills related to marketing law, communication and relationship management.

The student can adapt their marketing knowledge in practice.

Courses:
Marketing mix elements (3cr)
Customer relationship marketing (3cr)
Basics of marketing laws (3cr)
Marketing communication (3 cr)


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