Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TIA0200 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | IB 2015 |
| Level: | Bachelor of Business Administration |
| Credits: | 12 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Learning Outcomes
The student understands the role and meaning of the marketing mix elements.
The student masters the basic skills related to marketing law, communication and relationship management.
The student can adapt their marketing knowledge in practice.
Courses:
Marketing mix elements (3cr)
Customer relationship marketing (3cr)
Basics of marketing laws (3cr)
Marketing communication (3 cr)