International Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TIS1100 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | IB 2014 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Nahan-Suomela, Rosmeriany |
| Language of Instruction: | English |
Learning Outcomes
The student understands how to use information for marketing decisions especially in international settings.
The student masters elements of marketing in international context both in consumer and business to business marketing
The student can collect, analyze and interpret relevant information from the market.
Courses:
International Market Research (5cr)
Business to Business Marketing (5cr)
International Marketing Management (5cr)