Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | TIA0205 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | IB 2014 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2014-2015) |
| Credits: | 3 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Courses During the Academic Year 2014-2015
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 11 | T-IB-1-1 | 2015-01-05 – 2015-05-23 | Heidi Hellström | English | 2014-12-08 – 2015-03-02 |
| 12 | T-IB-1-2 | 2015-01-05 – 2015-05-23 | Heidi Hellström | English | 2014-12-08 – 2015-03-02 |
Learning Outcomes
The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h
Prerequisites / Recommended Optional Courses
Marketing Mix Elements
Contents
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing.
Recommended or Required Reading and Other Learning Resources/Tools
-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material informed by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, pair and individual assignments, team work
Assessment Criteria
5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and utilize several web tools. Student has the ability to show deep understanding of a information search and student can evaluate reliability of resources.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix
Assessment Methods
Numerical (0-5). Exam, project work and other assignments, course participation.