Projektimarkkinointi
| Structure Type: | Study unit |
|---|---|
| Code: | ITP0001 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | I-TP 2011 |
| Level: | Specialisation Education |
| Credits: | 5 cr |
| Responsible Teacher: | Ketola, Pekka |
| Language of Instruction: | Finnish |
Learning Outcomes
The student understands the logic of project sales and marketing. The student knows the main phases of project marketing and sales processes and is able to co-operate with the project's stakeholders. He knows different contract types and negotiation documents, their obligations as well as possible savings aquired by good contracts. The student can recognise and manage project risks. He knows the the practises of project portfolio management and different financing possibilities of projects.
Student's Workload
Total work load of the student 135 h, of which
- scheduled studies 70 h
- autonomous studies 65 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
- Project sales and marketing process
- The concepts of project business model
- Customer relationship management
- Contract types and negotiation documents
- Project risk management
- Project portfolio management
- Financing possibilities
Recommended or Required Reading and Other Learning Resources/Tools
Artto - Martinsuo - Kujala: Projektiliiketoiminta. WSOY 2006.
Peltonen - Välisalo - Kunttu: Riskien ja kokemustiedon hallinta toimitusprojekteissa.
Martinsuo - Aalto - Artto: Projektisalkun johtaminen.
Other material recommended by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work, exercises, project work.
Assessment Criteria
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
3: The student is able to utilise the methods learnt during the study unit independently.
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
Assessment Methods
Numerical assessment, examination.