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Front Page > Archived Education > Mechanical and Production Engineering (I-KT) > 2012 > Year 4 > Project Marketing (IKTS2101)

Project Marketing

Structure Type: Study unit
Code: IKTS2101
Type: Optional obligatory / Professional Studies
Curriculum: I-KT 2012
Level: Bachelor of Engineering
Year of Study: 4 (2015-2016)
Credits: 5 cr
Responsible Teacher: Ketola, Pekka
Language of Instruction: Finnish

Learning Outcomes

The student will understand the marketing process in a project as a whole and its significance for a successful company. The student is able to plan, implement and analyse marketing acts in accordance with client relationship principles. The student understands the significance of interest group management to successful projects. The student can act in various functions and negotiations taking account cultural differences.

Student's Workload

Total work load of the student 135 h, of which
- scheduled studies 70 h
- autonomous studies 65 h

Prerequisites / Recommended Optional Courses

Entrepreneurship and Business Administration
Leading Networks and Multicultural Teams

Contents

Marketing as an operational environment , general principles of marketing, project marketing, interest groups in a project and their management, negotiation skills and public performing in marketing situations, differences in business cultures in various countries/continents.

Recommended or Required Reading and Other Learning Resources/Tools

Artto - Martinsuo - Kujala: Projektiliiketoiminta. WSOY 2006.
Other material recommended by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, group work, exercises, project work.

Assessment Criteria

5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
3: The student is able to utilise the methods learnt during the study unit independently.
1: The student is able, with guidance, to utilise the methods learnt during the study unit.

Assessment Methods

Numerical assessment, examination.


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