Project Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | IKTS2101 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | I-KT 2012 |
| Level: | Bachelor of Engineering |
| Year of Study: | 4 (2015-2016) |
| Credits: | 5 cr |
| Responsible Teacher: | Ketola, Pekka |
| Language of Instruction: | Finnish |
Learning Outcomes
The student will understand the marketing process in a project as a whole and its significance for a successful company. The student is able to plan, implement and analyse marketing acts in accordance with client relationship principles. The student understands the significance of interest group management to successful projects. The student can act in various functions and negotiations taking account cultural differences.
Student's Workload
Total work load of the student 135 h, of which
- scheduled studies 70 h
- autonomous studies 65 h
Prerequisites / Recommended Optional Courses
Entrepreneurship and Business Administration
Leading Networks and Multicultural Teams
Contents
Marketing as an operational environment , general principles of marketing, project marketing, interest groups in a project and their management, negotiation skills and public performing in marketing situations, differences in business cultures in various countries/continents.
Recommended or Required Reading and Other Learning Resources/Tools
Artto - Martinsuo - Kujala: Projektiliiketoiminta. WSOY 2006.
Other material recommended by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work, exercises, project work.
Assessment Criteria
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
3: The student is able to utilise the methods learnt during the study unit independently.
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
Assessment Methods
Numerical assessment, examination.