Event Management
| Structure Type: | Study unit |
|---|---|
| Code: | RXV0004 |
| Type: | Optional / x |
| Curriculum: | H-VV 2008 |
| Level: | Continuing Education etc. |
| Credits: | 3 cr |
| Responsible Teacher: | Alaviitala, Mikael |
| Language of Instruction: | English |
Learning Outcomes
The student gets familiar with the demand and supply of events and knows the characteristics of them. The student understands the meaning of the planning process in the events.
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
- Definition of events
- The market demand for events, customer segments
- The event business (supply and suppliers)
- Managing events (Getting started, Events planning, Financial management, Marketing
Evaluation and close-down
Recommended or Required Reading and Other Learning Resources/Tools
Berridge, G. 2007 Events Design and Experience. Butterworth-Heinemann
Shone, A. 2001 Successful Event Management - A practical Handbook. London. Continuum
Watt, D. 2000. Event Management in Leisure and Tourism. Longman
Mode of Delivery / Planned Learning Activities and Teaching Methods
Numeric scale is used (0-5)
- Active participation on contact lessons (75%)
- Assignments (group, individual)
- Course work: planning of an event concept
- Course work 60%, assignments and activity in class 40%
Assessment Criteria
Grade 5
The student identifies critical factors of tourism events and is able to sugest innovative and motivated development efforts.
Grade 3
The student understands the success factors of a tourist events and is able to use different analyzing methods to develop them.
Grade 1
The student is able to recognize the terms for a successful tourist events and understand the importance of planning and networking.
Assessment Methods
- Lectures
- Discussions
- Learning by writing (Course work report)
- Assignments
- Oral presentations
Notice! The report for the course work should be returned when you do your oral presentation.