Yrityksen strateginen suunnittelu
Structure Type: | Study unit |
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Code: | IKTS6103 |
Type: | Compulsory |
Curriculum: | EY 2018V |
Level: | Bachelor of Engineering |
Year of Study: | 3 (2020-2021) |
Semester: | Spring |
Credits: | 5 cr |
Responsible Teacher: | Saarikoski, Lotta |
Language of Instruction: | Finnish |
Courses During the Academic Year 2020-2021
Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
---|---|---|---|---|---|
3001 | EY2017V-4, EY2017V-4A, EY2018V-3, EY2018V-3A, KT2018-3, KT2018-3B, KT2018V-3, KT2018V-3B, ST2018-3D, YT2017-4, YT2017-4A | 2021-01-04 – 2021-04-30 | Katariina Pukkila-Palmunen | Finnish | 2020-08-17 – 2021-01-10 |
Still need to take the course? See the courses during the academic year 2021-2022.
Recommended or Required Reading and Other Learning Resources/Tools
•Vuorinen: Strategiakirja – 20 työkalua
•Wheelen, Hunger: Strategic Management and Business Policy
•Mantere, Hämäläinen, Aaltonen, Ikävalko, Teikari: Organisaation strategian toteuttaminen - Suunnitelmista käytäntöön
•Kamensky: Strateginen johtaminen
Artikkelikokoelma ja muu opettajan antama materiaali
Oheislukemistoa:
•Rope: Johdon markkinointiratkaisut – strateginen markkinointi
•Mintzberg:The strategy process: concepts, contexts, cases.
•Burgelman: Strategy is destiny: how strategy-making shapes a company’s future.
•Keller: Strategic Brand Management