Project Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | IKTS4102 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | EY 2016EE |
| Level: | Bachelor of Engineering |
| Year of Study: | 3 (2018-2019) |
| Credits: | 5 cr |
| Responsible Teacher: | Agbejule, Adebayo |
| Language of Instruction: | English |
Courses During the Academic Year 2018-2019
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Classes | Enrolment |
|---|---|---|---|---|---|---|
| 10 | I-ET-3N, I-MX-4N, I-ST-4N | 2018-08-31 – 2018-12-21 | Adebayo Agbejule | English | 55 h | 2018-08-20 – 2018-09-17 |
| 11 | I-KT-3N, I-KT-3V, I-KT-4N | 2018-08-31 – 2018-12-21 | Adebayo Agbejule | English | 50 h | 2018-08-20 – 2018-09-17 |
Learning Outcomes
The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.
Student's Workload
70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of project management in energy business
Contents
Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.
Recommended or Required Reading and Other Learning Resources/Tools
Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, team works and project work.
Assessment Criteria
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
Assessment Methods
Lectures, case assignments, laboratory exercises and examinations.